Firm Partners With Leading Sports Agency With Shared Goal Of Levelling The Sporting Playing Field

Irwin Mitchell is to become the exclusive legal partner of leading sports media agency The Athlete Media Group (AMG).

Founded in 2019, AMG represents a wide range of elite athletes all with the shared goal of wanting to make a difference in their sport and on the wider world. The agency’s athletes include Sailing superstar Hannah Mills OBE, distance runner Eilish McColgan and England Women’s Rugby legend Marlie Packer.

Irwin Mitchell will be able to offer athletes represented by AMG a broad spectrum of support including legal, financial, and tax services and will work with AMG on a number of initiatives which reflect the shared goal of achieving equality in sport.

Both Irwin Mitchell and AMG also share similar values as purpose driven organisations by supporting the United Nation’s Sustainable Development Goals.

Expert Opinion

"As part of our strategic partnerships with like minded agents in the sports sector we are delighted to announce this new partnership with AMG, which supports purpose driven athletes to inspire real change in the world of sport and beyond.

“At Irwin Mitchell we have a long history of working with athletes and sports people and understand their specific needs, so we are well placed to support AMG’s clients with anything from legal support, image rights, financial planning, lifestyle and estate planning or tax services. I’m very much looking forward to working with AMG and seeing what we can achieve together." Tom Barnard, Partner and Sports Sector lead at Irwin Mitchell

Mark Middlemas, CEO and Founder of The Athlete Media Group, said: “I’m excited to be partnering with Irwin Mitchell, a law firm that understands the needs of my clients very well.

“The athletes we work with at AMG are all driven by a personal desire to create change, and that remains at the centre of what we do. This partnership was born out of a shared goal of wanting to do just that, whether its championing women in sport, lobbying for equality of pay, amplifying mental health support, or raising disability awareness, and I can’t wait to get started.” 

Irwin Mitchell’s sport sector team advises individual athletes; sports clubs; leisure groups; national and international governing bodies and sports agencies. Its team of experts advise on a diverse range of issues including tax and image rights structures; dispute resolution and disciplinary action; commercial transactions; property; IP and employment law. 

Irwin Mitchell works with a number of different sports agencies, and is also the official legal partner of England Rugby; UK Athletics; and British Rowing. It recently published a report examining the role that sport plays in local economies. The report made a number of recommendations to help grow the UK’s sports sector which included greater investment in women’s football and sustainability. 

Read more about Irwin Mitchell's Sports Law expertise.