High-Quality Escorted Tours Company Looks To Accelerate Growth

Corporate lawyers at Irwin Mitchell have advised the management team and founders of high-quality escorted tours business, Newmarket Holidays, on a significant investment by Soho Square Capital.

The new investment will support the continued growth and development of the Surrey based business which was established in 1983.

The deal will also see travel industry leaders Geoff Parkin and Ailsa Pollard join the board as Chair and Non-Executive Director, respectively. Current owners Simon Hibbs, Jeremy Griffin, Toni Frei, and Niel Alobaidi, who also serves as Chief Executive, will remain as majority shareholders.

Adam Kaucher led the Irwin Mitchell team, which included Ben Gale and Kieran Shields.

Expert Opinion

“We are delighted to have advised the management team and founders of Newmarket Holidays on this important investment by Soho Square Capital. This deal will enable Newmarket Holidays to accelerate its growth plans and continue its positive trajectory in the travel industry.” Adam Kaucher, Corporate partner at Irwin Mitchell

Niel Alobaidi, CEO of Newmarket Holidays, said: “We were attracted by Soho Square’s flexible approach to structuring investments, providing us with capital and expertise, while enabling us to stay in control of the business that we have put so much work into over the years. Myself, my leadership team and our shareholders are all excited to get to work with our new partners to accelerate our growth plans and continue Newmarket Holidays’ positive trajectory.”