21.10.2015
Something else not predicted in "Back to the Future 2"
On "Back to the Future Day", EGi, reporting from MIPIM UK, highlights another thing not predicted in the film - the massive changes in Retailing as evidenced by the emergence of the pop-up. How would Marty do his shopping?
The rise of the pop-up was discussed this morning at a breakfast seminar opening MIPIM UK.
Appear Here founder Ross Bailey said: “Large owners of retail property are increasingly receptive to the idea of using short-term leases to keep locations fresh. Some are going so far as to create dedicated resources in their organisations.””
![featured image](https://images.passle.net/fit-in/860x860/55fad6bcb00e7e097cd579a6/560907d0b00e7e0b9c20f4ba/2015-10-21-3-48-30-874-Jamie-XX-DJ.jpg)